10653 - Software Engineer II (Salesforce Marketing Cloud)

10653 – Software Engineer II (Salesforce Marketing Cloud)

Purpose:

Hyundai Autoever is seeking a motivated and quick learner to join our CRM team with a strong focus on the design, implement, and maintain marketing automation solutions in salesforce marketing cloud (SFMC). In addition, this role will be responsible to develop custom email templates, journeys, automated campaigns, write and maintain SQL queries to segment and target customer data effectively. Strong understanding of customer data platform, audience segmentation and data integration will be crucial to be successful in this role.

Essential Functions:

• Support business campaign journey execution via Marketing Cloud (MC)
• Support DE (data extension) configuration and utilization of Automation Studio/Email Studio/Content Builder/Journey Builder.
• Act as Marketing Cloud system administrator.
• Define new development requirements and enhancement via business communication.
• Debug system issues for applications in our Salesforce instance and provide the root cause analysis
• Build Salesforce reports and dashboards.
• Support advanced segmentation for campaign channels Email/SMS/Postal mail.
• Support push notification campaigns.
• Support transactional messages for various departments.
• Adhere to Salesforce best practices, maintain code documentation, and write / maintain test classes for all custom development.
• Take ownership of release cycles to implement and deploy new/updates to existing applications and code.
• Collaborating with other developers for other systems to integrate across the business.
• Collaborating with offshore 3^rd level development team.

Basic Requirements:

• Bachelor’s degree in computer science or equivalent curriculum.
• 2 years hands-on development exposure on the Salesforce platform
• 1+ years of experience on Salesforce Marketing Cloud platform, Campaign Plan/Execution/Tracking.
• Work experience or sound knowledge about Telematics Proactive Email/Text messaging.
• Familiar with source code, version management, and code deployment standards
• Frontend development experience by using HTML/JavaScript
• SQL competency and understanding of customer data segmentation
• Familiarity with platform authentication patterns (SAML, SSO, OAuth)
• Knowledge of data integration tools and experience integrating Salesforce with different business systems (ETL, marketing automation, reporting, etc.)
• Proficiency in creating Salesforce profiles, allocating roles, and managing access.
• Experience with platform security capabilities (TLS, SSL)
• Active Salesforce Certified Marketing Cloud Email Specialist.
• Knowledge or work experience on Salesforce CDP module.
• Knowledge on system integration and various asynchronous capabilities and its use cases
• Understanding of the Salesforce product suite, including Lightning, Service, Marketing, and Community Clouds
• Understanding of systems architecture and ability to design scalable solutions.
• Understanding of data sharing and visibility considerations and how these play into platform architecture

Nice to have:

• Experience or good understanding of Heroku or Salesforce CRM Analytics (Einstein Analytics), Power BI, etc.
• Experience in Automotive Industry and good understanding of Customer/Prospect Campaign Program.

Salary range - $79,800 - $114,103